For Māori to be enjoying success as Māori, te reo needs to be everywhere and all the time, not just this week.
While this Māori Language Week is quite rightly showcasing te reo Māori, there remains a substantial opportunity to increase its use by investing more into te reo Māori education.
Despite all the efforts that have gone into Māori language revitalisation, and many positive developments in recent years, te reo Māori is still classed as a “vulnerable” and endangered language by the United Nations.
The fragile state of indigenous languages around the world has prompted the UN to give the issue specific focus, declaring 2019 the international year of indigenous languages.
A draft Crown Māori language strategy includes three “audacious goals”, including a goal for one million te reo Māori speakers in Aotearoa by the year 2040, and 150,000 Māori speaking te reo as a primary language by 2040.